What we do

Ad testing

Test smarter. Launch stronger.

Ensure your campaigns make the right impact with our B2B ad testing services. By gathering real feedback from your target audience, we help you refine your messaging, visuals, and calls to action before launch. Maximize engagement and ROI by knowing what resonates—before it matters most.

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The benefits of ad testing

Refine your ads for maximum impact

Use real audience feedback to fine-tune your messaging, visuals, and calls to action for better performance from day one.

Test before you invest

Avoid costly mistakes by identifying what works before launch, driving higher engagement and measurable ROI.

Know what resonates, every time

Tailor your ads to your audience’s preferences to cut through the noise and stay ahead in a competitive market.

Your ad testing managed end-to-end

Design

Our proven, custom methodology tests your ad messaging, visuals, and calls to action with the audiences that matter most.

Fieldwork

Our expertise ensures feedback from the right decision-makers and tech buyers, providing accurate insights into how your ads resonate.

Analysis

Using advanced tools and expert analysis, we identify what works—and why—helping you refine your ads for maximum impact and engagement.

Delivery

We provide clear, actionable outputs to help refine and optimise your ad performance before launch.

Our ad testing delivers valuable insights into:

What works, what doesn’t: pinpoint which ads resonate most with your audience—and why
Customised metrics: discover attribute scores aligned to your unique campaign goals
Customer perceptions: learn how your ads influence what your audience thinks, feels and does
Impact assessment: measure the consideration shift before and after exposure to your ads
In-depth opinions: harness qualitative insights that uncover the story behind the numbers

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B2B research built for the tech sector

Our approach

At Vanson Bourne, we ensure your campaigns make the right impact with B2B technology research that delivers clarity in a fast-moving industry. Combining quantitative precision and qualitative depth, we provide actionable insights to refine your ads and help maximise cut through before they launch.

With 25 years of expertise, we’ve built our success on conversations with the humans at the heart of technology, using two core methods:

Qualitative research: In-depth one-to-one interviews and focus groups
Quantitative research: Engaging online and telephone surveys

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Our consultative approach delivers actionable insights that drive your business forward

Let's talk about B2B advertising testing research

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The whole team at Vanson Bourne are extremely knowledgeable, helpful and easy to work with. They totally understood not just the research subject, but also the client and its messaging, and worked with all stakeholders in true partnership, going above and beyond to ensure the best possible outcome. You can tell they genuinely care about producing high-quality work for the sake of the client. Beyond the professionalism, they are just thoroughly nice and good people.

Account Manager, Global B2B tech PR agency

I absolutely love these quotes - how would we know this without them? I'm really pleased with the way you guys have put this together - the quant and qual complement each other so well

Senior Marketing leader, Global IT software company

Some of the clients we work with