Maturity modelling helps uncover how developed the use of a specific technology is across your target market, enabling the segmentation of your audience along an adoption curve. This insight can be used by sales and marketing teams to engage more directly with customers and enhance the positioning of your products and services.
We work with you to develop the questions which will create a compelling model
We process the data through our segmentation modelling calculator to create maturity segments
We analyse the data by the maturity segments to deliver you rich insights