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What we do

Discover how our B2B market
research services can help you

Achieve your outcomes
with bespoke research solutions

For over 20 years, we’ve been helping our clients with research
solutions that enhance their marketing end-to-end.

Understand your customers
Understand your market
Perfect your positioning
Engage your audience

Get deeper insights with high value research capabilities

Robust, representative data to drive your decision-making.
Conversations that uncover the why behind the what.
Dive deeper into your data with bespoke segmentation modelling.
Bring your data to life in distinctive ways.
Clear and effective communication of your research findings, no matter the medium.
Share insights, provoke discussion, build engagement.
Access the voice of the customer through our exclusive tech expert community.

We’ve a proven track record in
B2B technology research...

I have worked with Vanson Bourne on several occasions and keep coming back due to their smart, professional approach to research and the easy process to get a valuable asset to drive lead generation.
Rebecca Carr, Chief Marketing Officer, Tangoe
I’ve worked with Vanson Bourne on countless occasions over the past six years, having most recently completed our first-ever brand awareness benchmark study with them. As usual, the team took the time to really understand our business and the outcomes we were after with the study and brought forth a comprehensive research study and resulting report that more than hit the mark.
Jessica Sutera, VP Corporate Marketing, SailPoint
The VB team have always been a solid and reliable partner, with an unparalleled ability to reach global markets.
Nick Bowman, Director - EMEA and APJ Corporate Communications, CyberArk
I worked with Vanson Bourne on a cybersecurity survey and subsequent white paper. The project was seamless, led by a strong project manager and a supporting team that was prompt, professional, and always on time. I strongly recommend Vanson Bourne for both research projects and content deliverables.
Natalie Petitto, Product marketing and communications leader
Vanson Bourne delivered our project well within the set timelines, and were a pleasure to work with every step of the way.
Richard Rimmer, Director of MSP Marketing, Barracuda
A trusted partner to our clients