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What we do

Market insight

Understand your market
with actionable insights

Market insight is the discovery of previously unknown, relevant and actionable truths about a particular market as the result of deep, subjective data analysis into usage and attitudes. Its findings can be used to inform a wide range of marketing activities – and to help shape further research for brand and comms purposes.

What are the benefits?

Uncover what makes your target audience tick with robust, reliable data that can inform your decisions
Identify opportunities to segment your audience by attitudes and behaviours, enabling more effective targeted communications
Inform and optimise
Harness bespoke market insights to inform marketing planning and equip sales teams with compelling go-to-market collateral

How we help

1. B2B tech expertise

We operate solely in the B2B technology space and our research designs are founded on a detailed understanding of client needs in this sector

2. Total quality management

Our processes ensure that our fieldwork is of the highest quality, with all respondents and responses vetted

3. Stakeholder engagement

From detailed commentary reports through to infographics and e-books, we help deliver communications pitched at the right level for stakeholder audiences

Insights that guide your decisions

In-depth analysis of market trends and customer needs, to give your planning the edge.
Some of the clients we work with

Customer stories

Ingram Micro Cloud