Brand research is primarily used to measure customer awareness, perceptions, and experiences with a company, its marketing and its products and services.
Done properly, it delivers marketplace analysis that reveals the strengths and weaknesses in a firm’s positioning in a competitive context and provides actionable insight to support brand development and optimal go-to-market strategies.
We operate solely in the B2B technology space and our research designs are founded on a detailed understanding of clients’ needs in this sector
We have refined best practice brand research methodologies and analysis types to support our client’s research objectives
We work in close consultation with you from beginning to end and beyond, to develop the insights you need