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Your hub for B2B tech
research and best practice

Whether you’re looking for the latest B2B tech research insights or best practice advice on how market research can help, we’ve got you covered. Explore articles, reports, guides and more.

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1 to 9 of 37 results.
How research helps
Evidence is everything: How market intelligence can offer you twice the value
Published: Feb 2024
Tech Talk
We three researchers of Vanson Bourne are…
Published: Dec 2023
Tech Talk
Fight or flight: The power of people and technology in cybersecurity
Published: Nov 2023
Tech Talk
The devil is in the data
Published: Oct 2023
How research helps
Research-as-a-recipe for marketing planning
Published: Sep 2023
Tech Talk
Measuring perceptions of tech leaders
Published: Aug 2023
Tech Talk
Will ChatGPT be a friend or foe to IT decision makers?
Published: Jul 2023
Tech Talk
IT decision makers on generative AI and cybersecurity
Published: Jun 2023
Tech Talk
Web 3.0 – Hype or reality?
Published: Apr 2023
1 to 9 of 37 results.