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Your hub for B2B tech
research and best practice

Whether you’re looking for the latest B2B tech research insights or best practice advice on how market research can help, we’ve got you covered. Explore articles, reports, guides and more.

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1 to 9 of 58 results.
AI Barometer
Into uncertainty: what’s driving IT and business leader views on AI?
Published: Jul 2024
Why VB
Artificial Intelligence, not Artificial Insight
Published: Jul 2024
Tech Talk
UK election special: IT decision makers on how the next government can help the tech sector
Published: Jul 2024
How research helps
Unartifical intelligence: humans know what GenAI doesn’t
Published: Jun 2024
How research helps
Research rethink: How qualitative research can power your marketing
Published: Jun 2024
How research helps
Maximising market insights: The power of qual and quant together
Published: Jun 2024
How to do more effective research
Five things you need to know about message testing
Published: Jun 2024
AI Barometer
AI Barometer – June 2024
Published: Jun 2024
AI Barometer
Do you know your AI from your elbow?
Published: Jun 2024
1 to 9 of 58 results.