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Our latest research in the news: Frontline Workers Twice as Likely to Use Unapproved AI - IT Security Guru, 4th June 2026

Everyone says they’re customer-centric. But are they really?

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Our new research among 150 US and UK IT decision makers shows how real market understanding — groundwork, not guesswork — separates the tech brands that connect from those that get ignored.

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If you’re looking for a research firm who will partner with you from day one, Vanson Bourne is it. As usual, the team took the time to really understand our business and the outcomes we were after and brought forth a comprehensive research study and resulting report that more than hit the mark. We now have a global view into where we sit from an awareness perspective and I’m eager to see how we improve in a years’ time when we revisit the study.

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