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Stronger insights. Smarter strategy.

For over 20 years, we’ve been helping B2B technology marketers create research they can rely on.

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Our bespoke, end-to-end approach starts with two key questions:
What are you looking to achieve? And what does success look like?

Understand your customers
Understand your market
Perfect your positioning
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We’ve a proven track record in
B2B technology research...

If you’re looking for a research firm who will partner with you from day one, Vanson Bourne is it. Not only is Vanson Bourne just the best there is when it comes to research and analysis, the team is always a pleasure to work with.
Jessica Sutera, VP Corporate Marketing, SailPoint
I return to Vanson Bourne time and again because I know they will understand what I'm trying to do, create the right way of getting that result, and execute flawlessly against that plan. They did it again recently and we are much smarter for it. Top class, professional market research – done.
Derek Britton, B2B tech marketing leader
Vanson Bourne went above and beyond in helping our organization perform our annual research study. It was their diligence and hands on approach that helped guide us through the process successfully. This study is a marquee piece of research for us that allows our company to provide industry insights to top executives across the globe.
Jessica Schwee, Senior Product Marketing Manager, VMware
Vanson Bourne are experts in their field and I would choose them time and time again. Working with them is a dream - a real collaboration and I can totally trust and rely on them to get the job done and beyond what is expected.
Lisa Stassoulli, Global Communications Manager, Unit4
Our latest research report for a wireless communications client was extremely well thought out, presented and delivered to deadline. This is the second report VB has done on the topic of IoT and is delivering everything we expect and more.
Amanda Hassall, Founder & Director, Cobra PR
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Dell Technologies

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Robust, representative data to drive your decision-making.
Conversations that uncover the why behind the what.
Dive deeper into your data with bespoke segmentation modelling.
Bring your data to life in distinctive ways.
Clear and effective communication of your research findings, no matter the medium.
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Access the voice of the customer through our exclusive tech expert community.

Discover the latest B2B technology insights and analysis from our team

AI Barometer
Do you know your AI from your elbow?
Published: Jun 2024
Overcoming research barriers
Three common B2B research challenges …and how dashboards can help
Published: Jun 2024
How to do more effective research
Five things you need to know about qualitative research
Published: May 2024
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