What we do

Brand research

Know where your brand stands

In fast-moving technology markets, brand decisions are too important to base on assumption. Our B2B brand research helps you understand how customers and prospects perceive your brand, what drives trust and consideration, and where you stand against competitors.

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The benefits of brand research

Know what buyers really think

Understand how your brand is perceived in the market and where awareness, trust and consideration are helping or holding you back.

Know what drives consideration

Identify the signals, messages and experiences shaping confidence in your brand and influencing buying decisions.

Know where to focus next

Use evidence rather than assumption to guide positioning, messaging and investment.

Your B2B brand research managed end-to-end

Research design

We’ll identify the audiences, questions and competitive context that matter most to your brand.

Data collection

Using quantitative and qualitative research, we gather evidence from the people shaping purchasing decisions.

Analysis

We uncover the factors influencing awareness, trust, consideration and preference.

Activation

We help you identify where to focus, what to strengthen and how to make more confident brand decisions.

Our brand research delivers valuable insights into:

Brand health: track awareness, familiarity, and advocacy to identify areas of focus in your funnel
Competitive benchmarking: understand how your brand stacks up in audience perception and performance
Behaviour drivers: identify what drives customer retention and advocacy
Emotional and rational impact: uncover the factors influencing your brand’s success
Market opportunities: pinpoint gaps and untapped potential for strategic growth

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B2B brand research built for the tech sector

Our approach

At Vanson Bourne, we deliver clarity on how your brand is perceived in a dynamic, fast-moving tech industry. Combining quantitative precision and qualitative depth, we uncover actionable insights that help you refine positioning, build trust, and drive brand loyalty.

With 25 years of expertise, we’ve built our success on conversations with the humans at the heart of technology, using two core methods:

Qualitative research: In-depth one-to-one interviews and focus groups
Quantitative research: Engaging online and telephone surveys

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Our consultative approach delivers actionable insights that drive your business forward

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I return to Vanson Bourne time and again because I know they will understand what I'm trying to do, create the right way of getting that result, and execute flawlessly against that plan. They did it again recently and we are much smarter for it. Top class, professional market research – done.

Derek Britton, B2B tech marketing leader

If you’re looking for a research firm who will partner with you from day one, Vanson Bourne is it. Not only is Vanson Bourne just the best there is when it comes to research and analysis, the team is always a pleasure to work with.

Jessica Sutera, VP Corporate Marketing, SailPoint

The VB team have always been a solid and reliable partner, with an unparalleled ability to reach global markets.

Nick Bowman, Director - EMEA and APJ Corporate Communications, CyberArk

Some of the clients we work with