Importance of data in the metaverse

Project Information
Client name:
Bright Data
Published:
Mar 2022
Number of interviews:
400
Countries:
United States of America, United Kingdom
Organisation size:
500+ employees
Topic:
Other
Based on insights from 400 IT and technology industry leaders across the US and UK, in commercial organisations of 500 employees or more
97%
of respondents think data will either be vital (54%) or quite important (43%) to sustaining the metaverse in general
57%
claim to be fully up to speed with the concept of the metaverse and how it operates
89%
think the data generated by the metaverse will be important for their business operations in the next 5 years

Jimmy Mortimer
Research lead

David Kapadia
Account Director
Press attention:
- Data Security: Top Challenge in the Metaverse According to Tech Leaders - AR Post - 05 Apr 2022
- The importance of data in the metaverse - Help Net Security - 28 Mar 2022
- More than Half Of Technology Leaders Believe Data Will Be Vital For Sustaining The Metaverse - Business Wire - 23 Mar 2022
