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Bright Data research report- Vanson Bourne

Importance of data in the metaverse

Project Information


Client name:
Bright Data

Published:
Mar 2022

Number of interviews:
400


Countries:
United States of America, United Kingdom

Organisation size:
500+ employees

Topic:
Other

Based on insights from 400 IT and technology industry leaders across the US and UK, in commercial organisations of 500 employees or more

97%

of respondents think data will either be vital (54%) or quite important (43%) to sustaining the metaverse in general


57%

claim to be fully up to speed with the concept of the metaverse and how it operates


89%

think the data generated by the metaverse will be important for their business operations in the next 5 years

Jimmy Mortimer

Research lead

David Kapadia

Account Director

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