Brief
Wasabi is a global cloud storage provider helping organisations store, protect and manage their data more efficiently. Building on the success of its annual Cloud Storage Index, Wasabi wanted to keep the research at the forefront of the industry’s biggest challenges – expanding its focus to explore how AI, cyber resilience and evolving cloud costs are reshaping storage strategies.
Solution
Working with Wasabi, we evolved the research programme to reflect a changing market, combining global quantitative research with executive interviews to uncover the operational realities behind today’s cloud storage decisions. The result was an even richer picture of how organisations are balancing AI investment, cybersecurity priorities and cost pressures, ensuring the research remained relevant, timely and distinctive.
Outcome
The insights powered the 2026 Wasabi Global Cloud Storage Index, reinforcing its position as a trusted industry benchmark for cloud storage trends. To extend the value of the programme, we created a suite of sector and country reports, enabling Wasabi to tailor key findings for priority audiences while supporting thought leadership, demand generation and market engagement throughout the year.
