What we do

Thought leadership

Build authority with insights your audience trusts

Stand out as a leader in the tech industry with research that inspires confidence and sparks conversations. Our thought leadership research delivers credible, data-driven insights tailored to your brand, helping you craft compelling white papers, reports, and content that position you as the go-to authority. Show your audience you understand their world—and shape the future with insights they can rely on.

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The benefits of thought leadership research

Be the voice your industry trusts

Use data-driven insights to build confidence, trust, and authority with your B2B audience.

Create content that resonates

Turn insights into compelling content that engages your audience and sparks meaningful conversations.

Lead discussion, influence direction

Highlight emerging trends and shape industry conversations to position your brand as an innovator.

Your thought leadership research managed end-to-end

Design

We create custom questionnaires and discussion guides to uncover insights that position your brand as a trusted thought leader in the tech space.

Fieldwork

Our expertise connects you with key decision makers, ensuring insights from the voices shaping your industry and audience.

Analysis

Combining AI-powered tools with expert analysis, we deliver actionable insights that drive compelling, authority-building narratives.

Delivery

We provide tailored outputs and content that helps amplify your brand’s authority and spark meaningful conversations.

Our thought leadership research delivers valuable insights into:

Fresh angles: discover different ideas and perspectives to what what’s already out there
Customer priorities and pain points: inform more impactful conversations through deeper understanding
Market trends: stay ahead with insights into tech adoption plans and which trends are shaping decisions

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B2B research built for the tech sector

Our approach

At Vanson Bourne, we deliver clarity and credibility with B2B technology research that positions you as a leader in a fast-moving industry. Combining quantitative precision and qualitative depth, we uncover insights that fuel compelling narratives and data-backed content to build trust and authority.

With 25 years of expertise, we’ve built our success on conversations with the humans at the heart of technology, using two core methods:

Qualitative research: In-depth one-to-one interviews and focus groups
Quantitative research: Engaging online and telephone surveys

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Our consultative approach delivers actionable insights that drive your business forward

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Vanson Bourne delivered our project well within the set timelines, and were a pleasure to work with every step of the way.

Richard Rimmer, Director of MSP Marketing, Barracuda

I've collaborated with Vanson Bourne a number of times, and always found the collaborations to be extremely impressive and ultimately successful. I really appreciate their wraparound service - you get great input in designing your survey, the opportunity to test and refine your approach with early results, and a well-packaged set of results that leave you well equipped for a successful launch. Highly recommended.

Tom McGrath, Director of Content, Digital Marketing and PR, Nexthink

Vanson Bourne went above and beyond in helping our organization perform our annual research study. It was their diligence and hands on approach that helped guide us through the process successfully. This study is a marquee piece of research for us that allows our company to provide industry insights to top executives across the globe.

Jessica Schwee, Senior Product Marketing Manager, VMware

Some of the clients we work with