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CyberArk

2024 Identity Security Threat Landscape Report

May 2024
Research parameters
Topic:
Cybersecurity
Countries:
US, UK, France, Germany, Israel, UAE, Singapore, Australia, Japan, Italy, Spain, Brazil, Mexico, Canada, Netherlands, India, Hong Kong, Taiwan
No. of interviews:
2400
Methodology:
Quantitative
Respondent profile:
IT security decision makers

Brief 

After successfully delivering the project in previous years, CyberArk once again asked Vanson Bourne to undertake the research for their 2024 Threat Landscape study. A key component of CyberArk’s marcomms strategy is to use market research findings to help promote their thought leadership credentials, further elevating their position as an authority in the cybersecurity space.

Solution 

We recommended undertaking an online survey with a scope similar to what had been used before for comparability purposes, but with minor changes to the target sectors and markets align with their latest marketing and communications strategies.

Outcome 

We worked closely with CyberArk to pull numerous narratives from the large dataset generated, and provided additional data cuts to help CyberArk bring the sector stories to life. They then used these to produce a full report and infographic for their campaign.

Access the report here

Key findings

93%
of organizations had two or more identity-related breaches in the past year
50%
of organizations expect identities to grow 3x in the next 12 months
61%
of organizations define a privileged user as human-only. Only 38% of organizations define all human and machine identities with sensitive access as privileged users.
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