Our client had acquired another company within their market, and ahead of the announcement of the acquisition, were looking for an indication of their own brand value and strength in the market, vs. the company acquired within the competitive landscape. In particular, they were keen to understand the unprompted awareness of and sentiments towards both brands. The timing was critical here, with the brief outlining a strong desire for these insights within a couple of weeks.
We worked closely with our client to support them through our brand research offering, to ensure that we developed a survey that encapsulated the key brand metrics and reached out to a robust sample of their typical target audience in the US, all while keeping true to the quick turnaround timeline we were faced with.
The insights were delivered in a clear and simple manner through an insights presentation, offering a snapshot overview of the landscape and a deeper focus on the two brands in question.
The provision of timely insights here enabled our client to redefine their strategic B2B marketing approach going forwards following the acquisition, ensuring senior stakeholders involved were well informed with research to support their decision making.
