What we do

Comms testing

Create messaging that moves

Your audience is bombarded with noise—make your message the one that resonates. Our B2B comms testing research ensures your messaging and advertising connects, inspires, and drives action.

We test your value propositions, campaign ideas, and key narratives with real decision-makers in the tech sector, so you can refine your approach and speak directly to what matters most. Say goodbye to guesswork and hello to messaging that moves the needle.

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The benefits of comms testing

Connect with what matters most

Craft comms that resonate with your audience’s priorities and drive meaningful engagement.

Cut through the noise with confidence

Test and refine your messaging to ensure it delivers maximum impact and clarity.

Own your space in a crowded market

Create messaging and advertising that differentiates your brand and solidifies your leadership position.

Your comms testing managed end-to-end

Design

Our proven, custom process uncovers how your messaging and advertising resonates with tech buyers and decision-makers.

Fieldwork

Our expertise connects you with the right B2B respondents, ensuring feedback from the voices that matter most to your comms success.

Analysis

With AI-powered tools and expert consulting, we translate data into actionable insights to refine and optimise your comms for impact.

Delivery

We provide tailored outputs—including reports, presentations, and analysis—that help you confidently shape and deploy effective campaigns.

Our comms testing delivers valuable insights into:

Key messaging elements: identify the core components of messaging that resonate with your target audience
Messaging refinement: insights that help adapt messaging for different products, services or targets
Effective positioning: discover what makes a difference to your audience and what to prioritise
Audience understanding: help simplify and refine complex technical concepts for your customers
Campaign success factors: test before you launch to embed feedback and create more effective campaigns

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B2B research built for the tech sector

Our approach

At Vanson Bourne, we deliver clarity in a crowded market with B2B technology research that ensures your messaging resonates with the right audience. Combining quantitative precision and qualitative depth, we uncover actionable insights to refine your campaigns and boost audience engagement.

With 25 years of expertise, we’ve built our success on conversations with the humans at the heart of technology, using two core methods:

Qualitative research: In-depth one-to-one interviews and focus groups
Quantitative research: Engaging online and telephone surveys

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Our consultative approach delivers actionable insights that drive your business forward

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The whole team at Vanson Bourne are extremely knowledgeable, helpful and easy to work with. They totally understood not just the research subject, but also the client and its messaging, and worked with all stakeholders in true partnership, going above and beyond to ensure the best possible outcome. You can tell they genuinely care about producing high-quality work for the sake of the client. Beyond the professionalism, they are just thoroughly nice and good people.

Account Manager, Global B2B tech PR agency

Vanson Bourne are experts in their field and I would choose them time and time again. Working with them is a dream - a real collaboration and I can totally trust and rely on them to get the job done and beyond what is expected.

Lisa Stassoulli, Global Communications Manager, Unit4

Vanson Bourne delivered our project well within the set timelines, and were a pleasure to work with every step of the way.

Richard Rimmer, Director of MSP Marketing, Barracuda

Some of the clients we work with