Welcome to Voices, a series where we sit down with B2B tech marketing and PR/comms leaders to talk about what it’s really like doing the job today.
In this episode, we’re joined by Crawford Warnock, founder of Firstname Communications, to discuss what it takes to earn attention in a crowded B2B tech market – and why standing out is often easier said than done.
In this short session, we’ll explore:
- Why B2B tech may have an opinion problem, rather than an attention problem
- Why playing it safe can be a rational response – even when it makes brands harder to distinguish
- How brands can take creative risks and earn attention without sacrificing credibility
- What original research can bring to stronger, more distinctive stories
- How AI is changing the challenge of standing out – and why the human element matters more than ever
- …and lots more!