CX Trends Report
Project Information
Client name:
Acquia
Published:
Oct 2021
Number of interviews:
8000
Countries:
United States of America, Brazil, United Kingdom, France, Germany, Singapore, Japan, Australia
Topic:
Consumer research
Download the report based on the views of marketing decision makers and consumers here.
94%
of marketers changed their digital CX strategy over the past 18 months, particularly in response to the COVID-19 pandemic
93%
say gathering first-party data is more important to their organisation than it was two years ago
40%
of consumers do not trust that all brands will handle their personal data properly
Chloe Byrne
Research lead
Ellie Palmer
Head of Strategic Accounts
Press attention:
- MarTech investment set to soar but digital skills gap risks stifling ROI - Enterprise Times - 16 Dec 2021
- When Cookies Turn To Toast: First-Party Data Will Be The New Jam - Media Post - 02 Nov 2021
- New Report Reveals 94% of Global Marketers Have Changed Digital Customer Experience (CX) Strategy to Meet New Consumer Expectations - Acrofan - 26 Oct 2021
