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Deliver a modern digital CX: A guide for marketing innovators- Vanson Bourne

CX Trends Report

Project Information


Client name:
Acquia

Published:
Oct 2021

Number of interviews:
8000


Countries:
United States of America, Brazil, United Kingdom, France, Germany, Singapore, Japan, Australia

Topic:
Consumer research

Download the report based on the views of marketing decision makers and consumers here.

94%

of marketers changed their digital CX strategy over the past 18 months, particularly in response to the COVID-19 pandemic


93%

say gathering first-party data is more important to their organisation than it was two years ago


40%

of consumers do not trust that all brands will handle their personal data properly

Chloe Byrne

Research lead

Ellie Palmer

Account Director

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