Brief
Iron Mountain wanted to understand how generative AI is used and managed within organizations, and whether having a dedicated AI leader would be beneficial for organizations. Additionally it was important that the research was able to see how AI has changed and whether a unified asset strategy would help streamline the effectiveness and benefits of genAI.
Solution
Working together, Vanson Bourne and Iron Mountain created a short quantitative questionnaire to assess genAI and senior leadership responsibilities.
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Outcome
After a virtual presentation with Iron Mountain, and a visual report outlining key story lines emerging across markets and sectors, Vanson Bourne and Iron Mountain worked together on a whitepaper written report, and infographic – both of which were designed by the VB team in Iron Mountains branding. Following this, Vanson Bourne were on hand to stat check press releases which have been dispersed across major news platforms and social media platforms like LinkedIn.
