While there is research available looking at the opinions of senior management within warehousing, few have covered the opinions of operational staff. Manhattan Associates wished to conduct research into the opinions of both senior management and operational staff, to understand where the pain points and opportunities existed. The research was to be used to help drive their brand awareness outside of the USA, creating a content campaign to drive both lead and demand generation.
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Vanson Bourne conducted an international quantitative survey of both senior management and operational staff within warehousing, to understand how they are adapting their warehouses to meet current and future needs, the challenges and pain points they are experiencing, and the solutions they are adopting.
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This research was then used to create the State of Warehouse Operations 2024 report, to reinforce Manhattan Associates as thought leaders within the warehousing industry.
Manhattan Associates used the whitepaper to create a content based campaign across different media channels, including press releases, to help drive brand awareness and demand/lead generation.
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