Trellix were looking to conduct a two-part series to understand the mind of the CISO, including the challenges they face and their experience of managing a real-life breach.
The end goal was to create a collection of educational, demand generating, cybersecurity thought leadership collateral.
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In order to really get into the mind of the CISO, we recommended a dual methodology approach (quantitative and qualitative).
By utilising this approach, we could explore both the ‘what’ through quantitative stats and ‘why’ through qualitative in-depth interviews to build a solid view of the mind of the CISO, helping to showcase real-life, impactful scenarios. It allowed us to maximise the impact of the messaging and resonate with Trellix’s audience, with the real-life quotes adding emotion to the headline grabbing stats.
For each campaign, we ran an insight discussion where we combined the quantitative and qualitative results together. From this discussion, we then created two eBooks for publication – the ‘hero’ asset which positioned Trellix as a thought leader in the category of XDR, and cybersecurity more broadly.
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