Having conducted some previous research on innovation, Dell wished to understand more about how organizations approaches to innovation were changing, and how they are tackling their innovation challenges.
The results from the quantitative survey would be used to support their internal understanding, as well as driving a year-long marketing campaign.
Vanson Bourne conducted a global survey of IT and business decision makers to understand how their organizations were approaching innovation, the challenges they were facing and their strategies to overcome these difficulties.
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The results were then used to create a range of eBooks and executive summaries in order to support Dell’s marketing campaign, with Vanson Bourne also creating an interactive dashboard for Dell’s internal use.
Explore the eBooks and executive summaries
Dell used the results and the content created to successfully drive their marketing campaigns, helping to drive awareness and credibility for their brand, and positioning them as thought leaders within the industry
Read one of the the full reports
Read one of the executive summaries
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