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Ping Identity

Decentralized IDs

April 2024
Research parameters
Topic:
Identity management
Countries:
US, UK, France, Germany, Australia, Singapore
No. of interviews:
700
Methodology:
Quantitative
Respondent profile:
IT decision makers

Brief 

The client needed some research on decentralized IDs and AI to create thought leadership content. This was to feed into a campaign on the topic of identity management to generate brand awareness ahead of a trade show.

Solution 

Working collaboratively with the client, we conducted a piece of quantitative research to understand the opinions of IT decision makers with regards to decentralized IDs and AI, their successes, challenges and concerns.

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Outcome 

The client used the research to create a piece of thought leadership around decentralized IDs and AI, which highlighted that most businesses struggle with identity verification and have concerns over their ability to protect against AI.

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Key findings

97%
have challenges with identity verification
48%
lack confidence they have the technology in place to defend against AI-related attacks
49%
admit their current fraud prevention strategy is somewhat or not at all effective at protecting against credential compromise
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