Brief
The client needed some research on decentralized IDs and AI to create thought leadership content. This was to feed into a campaign on the topic of identity management to generate brand awareness ahead of a trade show.
Solution
Working collaboratively with the client, we conducted a piece of quantitative research to understand the opinions of IT decision makers with regards to decentralized IDs and AI, their successes, challenges and concerns.
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Outcome
The client used the research to create a piece of thought leadership around decentralized IDs and AI, which highlighted that most businesses struggle with identity verification and have concerns over their ability to protect against AI.
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Discover the research here
