Matillion, a provider of data productivity cloud platforms, aimed to craft impactful narratives for the US tech media. Their goal was to create bold, attention-grabbing statements that clearly differentiated them from competitors, emphasizing their unique strengths and USPs
Vanson Bourne partnered with Matillion to create a quantitative research program aimed at generating statistically robust results, making them attractive to the US tech media.
The study focused around digital transformation and was tailored to Matillion’s strengths, allowing for them to leverage the data in a way that promoted their offerings and products.
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Building on the research, Matillion published the “Data Productivity: A Survey of Data Experts” report. This report garnered attention from various media outlets, solidifying Matillion’s position in the digital transformation landscape.
