Brief
In order support their their aggressive growth plans in 2023, Causeway Technologies wanted to position themselves as a key player and industry leader in the construction market.
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Solution
Vanson Bourne recommended interviewing 175 decision makers within the construction industry, all of which had responsibility for software purchasing.
The survey was based on four key pillars: the political landscape, people, data/efficiency and sustainability, with the ultimate aim of showcasing the value of data.
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Outcome
By working closely with Causeway Technologies, the team put together a program that produced robust and insightful data points that supported Causeway’s objectives.
These data points supported Causeway’s collateral and ultimately positioned them as thought leaders within their market.
The full research report is available here
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