2024 State of SMB Cybersecurity

June 2024

Research parameters

Topic:

Cybersecurity

Countries:

US, Canada, UK, Australia, and New Zealand

No. of interviews:

700

Methodology:

Quantitative

Respondent profile:

IT decision makers, and business decision makers with decision making responsibility for cybersecurity in their organisation

Brief

ConnectWise returned to us in 2024 to continue their year on year data study into the state of SMB Cybersecurity, providing narrative to changes that have occurred over the last year in the partnership between SMBs and MSPs.

Solution

Vanson Bourne conducted a quantitative study among senior IT decision makers and senior business decision makers to understand the current state of MSP usage and experiences in 2024. A whitepaper report was created, and followed by a livestream event presenting the findings alongside actionable points for SMBs to accelerate their relationships with MSPs.

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Outcome

This is the fifth edition of this report we have produced in collaboration with ConnectWise, which has helped to cement their place as experts in supporting the relationship between MSPs and SMBs.

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Key findings

78%

of SMBs report that they are worried that a serious attack could put them out of business

94%

of organisations are using an MSP, compared to 89% in 2022 and three quarters (74%) in 2020

62%

reporting they would definitely consider changing providers if they offered the “right solutions,” compared to 40% in 2020

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