Brief
Following on from the success of last year’s report, Cohesity wished to focus on a key and often overlooked area for their year’s cyber resilience report: cyber recovery plans. The research would help to demonstrate Cohesity’s expertise in the area, growing brand recognition and supporting their wider marketing and marcomms activities.
Solution
We collaborated with Cohesity to conduct an international survey of IT and security decision makers to understand their evolving approaches to cyber recovery. We then conducted an in-depth narrative call to help them focus on the key insights and storylines from the data, to support Cohesity in writing the report. This was followed by the creation of a designed slide bank of the key insights, for Cohesity’s team to use in their conversations with clients and prospects, and as marketing and event collateral.
Outcome
Cohesity used the research to create their 2026 Global Cyber Resilience Report, helping to drive awareness and perceptions of the Cohesity brand. This was followed by a series of country and sector reports, to drive interest in the research among key target areas.
