Following the unprecedented level of digital transformation over the prior years, WP Engine were keen to follow up from a similar piece of research in 2020, to explore the continued evolution of CMS trends.
They were specifically interested in understanding how IT and marketing leaders viewed their current options, and what the future might hold for the CMS market and the digital experiences of tomorrow.
Vanson Bourne worked collaboratively with WP Engine to expand upon the themes from the 2020 research to evolve them in line with the 2023 objectives and trends viewed in the market.
As a result, a quantitative survey was developed and respondents were interviewed across key markets within the US, EMEA and APAC.
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The Vanson Bourne team developed a compelling narrative which was shared back to the client through a discussion and accompanying report.
Consequently, this then enabled WP Engine to build out their CMS trends report, to position them as thought leaders in the space and highlight the key points for the future.
