Brief
Fivetran, a data integration solutions provider, wished to understand more about the extent to which organizations are using AI, LLMs and GenAI, and the pain points and/or skill shortages they are experiencing. The results would aid Fivetran’s internal understanding, as well as being used in their ongoing marketing efforts.
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Solution
Vanson Bourne conducted an international quantitative survey of 550 technical executives and non-technical workers to understand their experiences with AI.
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Outcome
Vanson Bourne presented the research results in a virtual presentation, and during this collaborated with Fivetran to craft a narrative for their report. Consequently, the results were used to write and create their 2024 AI report, helping to cement their position as thought leaders as data integration solution specialists.
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