Vanson Bourne has run Mimecast’s State of Email Security (SOES) research (a central pillar of Mimecast’s communication campaigns) in previous years. Rather than lean too heavily on yearly comparisons, in 2024 Mimecast wanted to refresh the narrative and explore collaboration tools as well as email.
Mimecast created the content (State of Email and Collaboration Security 2024 report and blog), but needed the data/analysis to be accessible and understandable to a wide range of internal stakeholders (with varying areas of focus) and external personas.
Previous State of Email Security research: Mimecast 2023 State of Email Security (SOES)
The study’s scope was consistent with previous years, utilizing quantitative methods for continuity. However, we refreshed the questionnaire to incorporate new angles and narratives. Additionally, by collaborating closely with Mimecast, we ensured a balance between exploring these new narratives and allowing for comparisons to data from previous years.
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Vanson Bourne analysed the results and crafted a narrative that was easily understandable to both technical and non-technical leaders. They also ensured that the varying needs of internal stakeholders—profiling analysis and narrative focus—were met. This data analysis served as the foundation for the State of Email and Collaboration Security report.
