Brief
Armis wanted to build commercial momentum throughout 2023, focusing on attack surface management. To achieve this goal, they aimed to deploy a global research study that could provide multiple opportunities for media moments, anchored in thought-provoking content. This thought leadership campaign would support media coverage during key events such as Infosec Europe and Black Hat USA.
Solution
In order to support Armis with this research need, we suggested a global quantitative research study. This approach would support a multitude of media coverage, which is why we recommended the inclusion of a written report and webinar. The global nature of the study allowed for multi-level analysis focused on both a regional and country level insights.
Outcome
Vanson Bourne worked closely with Armis on the creation of a written report, used as one of the leading assets within the campaign. The project lead also featured on an Armis-led webinar, bringing an independent voice to the research. Armis also decided to build a microsite to host the findings which gave visitors the additional opportunity to dive into the country specific stats if needed.
