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Media outreach is more effective and the coverage more appealing when they are underpinned by independent market evidence. We know that IT buyers’ views of you are more positive when your media stories are backed up with research content.  How do you ensure you have a compelling story to tell?

Experts say the tables have turned; buyers are now driving business relationships and ‘selling’ is now about ‘facilitating’ the buying process.  We know that IT heads expect vendors to publish good quality fact-based information as part of how they communicate with their market. How do you proactively generate demand in that new world order?

How do you differentiate your message in a crowded marketplace? Maybe you’re ahead of the curve or you simply want to challenge some pre-set notions. We know that almost half of all IT buyers will always seek research information to help them during the buying process. How do you become a beacon of ideas, insight and perspectives?