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What we do

VB Community

Real voices. Real insights. Real impact

The Vanson Bourne Community is our expert network of IT and business decision-makers, offering an unparalleled view into the human stories shaping today’s technology.

By sharing their opinions and experiences, they provide us with actionable insights, giving you a ground-level perspective on the trends, challenges, and innovations driving the tech landscape.

What are the benefits?

Get real feedback from real decision-makers
Test your ideas with an expert network of IT and business leaders shaping the tech industry.
Discover new perspectives that spark progress
Uncover opportunities and shape strategies with insights from real-world expertise.
Understand what matters most
Gain a nuanced view of trends and challenges through the voices of leaders driving the tech landscape.

How we help

1. Access to B2B tech decision makers

We’re specialists in reaching the right audience. Our community offers easy access to a B2B tech audience

2. Multiple methods

We can run various types of research with our members, from quantitative surveys, in-depth interviews and focus groups

3. Verified responses

All our community members undergo several steps of verification to ensure we’re talking to the right people

Get in touch to discuss how our expert network can help you
or visit the VB Community to learn more.

Discover our B2B technology insights, analysis and opinion

How research helps
How to build 2026 around your customers
Published: Sep 2025
AI Barometer
If you’re not helping buyers navigate AI, someone else will
Published: Jul 2025
Tech Talk
How talking AI could be sabotaging your messaging
Published: Jun 2025