What we do

Quantitative research

Turn data into decisions that drive success

Data is powerful—but only if it’s actionable. Our quantitative research transforms raw numbers into meaningful insights that inform your strategies and fuel your growth.

From customer behaviour to market trends, we provide precise, reliable data analysis tailored to your business needs. Make decisions with confidence, backed by research designed to drive measurable success.

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The benefits of quantitative research

Get clarity you can count on

Closed questions and structured responses provide precise insights that guide clear, confident strategies.

See the bigger picture with confidence

Gain statistically sound, actionable results with data drawn from diverse sectors and respondent profiles.

Combine the power of data with human insight

Blend quantitative rigour with qualitative depth to uncover both the what and the why of your market.

Quantitative research methods, built for the tech sector

Our quantitative research delivers the robust, reliable data you need to make confident decisions in a fast-moving tech market.

Bespoke surveys: Online or telephone surveys custom-designed to gather robust representative data from your target B2B target audience and based on your objectives.

Dual methodology: Pairing quantitative precision with qualitative depth provides a complete picture, offering both the “what” and the “why” behind your audience’s actions.

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Your B2B quantitative research managed end-to-end

Design

We craft custom questionnaires based on a deep understanding of your objectives and the market context in which you operate.

Fieldwork

We’re experts at reaching technology respondents, and providing quality data to base business decisions off.

Analysis

We optimise the data analysis phase by combining AI-powered tools with our own analytical and consulting skills to pinpoint trends in the data

Delivery

We offer outputs to fit your outcomes – including presentations, visual reports and detailed written analysis

Our consultative approach delivers actionable insights that power your business

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Our latest research report for a wireless communications client was extremely well thought out, presented and delivered to deadline. This is the second report VB has done on the topic of IoT and is delivering everything we expect and more.

Amanda Hassall, Founder & Director, Cobra PR

I return to Vanson Bourne time and again because I know they will understand what I'm trying to do, create the right way of getting that result, and execute flawlessly against that plan. They did it again recently and we are much smarter for it. Top class, professional market research – done.

Derek Britton, B2B tech marketing leader

I've collaborated with Vanson Bourne a number of times, and always found the collaborations to be extremely impressive and ultimately successful. I really appreciate their wraparound service - you get great input in designing your survey, the opportunity to test and refine your approach with early results, and a well-packaged set of results that leave you well equipped for a successful launch. Highly recommended.

Tom McGrath, Director of Content, Digital Marketing and PR, Nexthink

Some of the clients we work with