Privacy policy

Your rights and our obligations

Our policy

This privacy statement explains what personal data or information we collect from you and from people who visit our website, and how we use that data.

If you have any questions regarding this statement and our privacy practices, please contact us.

Who are we?

Vanson Bourne is a registered company in the United Kingdom under 03845096. Our registered office address is 20 Kings Road West, Newbury, Berkshire, RG14 5XR, United Kingdom.

For the purposes of data protection, Vanson Bourne is a data controller.

What personal data or information do we collect?

The personal information we collect may include your name, address, email address, IP address, and information regarding what pages you access on this website and when.

How do we collect data or information from you?

We collect data or information about you when you use our website, when you make an enquiry about our products or services, enquire about a job opportunity, or if you register to be sent an email news update.

How is your information used?

We collect your personal data or information to operate our business effectively and provide you with the best possible information on our products and services.

We may use your information to:

  • Carry out our obligations arising from any contract or contract negotiations entered into by you or us as a client or prospective client
  • Process an enquiry that you have made to us
  • Contact you to discuss business opportunities or products and services that we believe may be of interest to you
  • Process a job application
  • Send you communications that you have requested, for example our email newsletter

We believe that all of these purposes are justified on the basis of our legitimate interest in running and promoting our business, our contractual requirements to deliver agreed products or services to you, and to fulfil our legal obligations.

For the purposes of completing surveys, we rely on consent.

How is your information used?

Type of data held Length of time held How data is held
  • Name and contact information
  • Information and documents relating to the services we are providing, including communications with you
  • Billing and payment information
We will retain information about you for the duration of our contractual relationship with you, then for an additional 10 years We retain financial records for 10 years, following the end of the current financial year Data is stored on secure UK-based servers

Data is stored on Amazon Web Services servers in a Tier 4 Data Centre facility in Dublin, Ireland, and Hosters A/S secure servers in Denmark
Prospective clients
  • Name and contact information
  • Information and documents relating to the services we are providing, including communications with you
We will retain information about you for the duration of the enquiry, then a further five years Data is stored on Amazon Web Services servers in a Tier 4 Data Centre facility in Dublin, Ireland
Job applicants
  • Name and contact information
  • CV and application form
  • Interview notes (for those shortlisted)
We will retain information about you for the duration of the recruitment campaign, then one year Data is stored on secure UK-based servers
Vanson Bourne Business Panel respondents (privacy policy)
  • Contact details
  • Company details
  • Completed survey
  • Profiling information about your job role
We will retain information about you for the duration of the enquiry, then a further five years Data is stored on servers based within the EEA

Who has access to your information?

We will disclose your data or information if required by law, for example by a court order or for the prevention of fraud or other crime.

We may pass your information onto our third-party service providers, agents, or subcontractors (e.g. a researcher or academic for further research) for the purposes of completing a task or providing services to you on our behalf (for example, to process survey responses). However, we disclose only the personal information necessary to deliver that service and have a contract in place that requires those third parties to keep your information secure and not to use it for their own marketing purposes.

Transfers outside of the European Economic Area

Personal information in the European Union is protected by data protection laws but other countries do not necessarily protect your personal information in the same way. The European Economic Area (EEA) covers all countries in the EU plus, Norway, Liechtenstein and Iceland. Some of the third-party providers we use to help us manage our business and services may involve data transferring to the United States or other countries outside of the EEA.

Your choices and rights

We understand that you trust us with your personal information and we are committed to ensuring you can manage the privacy and security of your personal information yourself.

With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personally identifiable information, we commit to giving you the ability to do all of the following:

  • You can verify the details you have submitted to Vanson Bourne by contacting us Our security procedures mean that we may request proof of identity before we reveal information, including your e-mail address and possibly your address.
  • You can always feel free to update us on your details at any point by contacting us.
  • You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email. Once you do this, you will no longer receive any emails from us.
  • You can request a readable copy of the personal data we hold on you at any time. To do this, please contacting us.

You also have the right to lodge a complaint about our processing with the United Kingdom’s Information Commissioner’s Office.

Keeping your data secure

When you give us personal information, we take steps to ensure that it is treated securely and strive to protect it on our internal systems.

Emailing us

We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government standards. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

Use of cookies by this website

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Unless you have set your browser to block cookies, this site will place the following cookies on your computer:

Name Purpose
Google Analytics _ga, _gid, _gat Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
Google Maps SID, APISID, HSID, SAPISID, SSID, NID, PREF, ULS We use embedded Google maps to show our visitors the location of our office
Twitter ads_prefs, dnt, eu_cn, guest_id, personalization_id, remember_checked_on, tfw_exp The "Follow Button" Twitter plugin is used to help market the business using Twitter. The plugin detects whether a user is logged in to Twitter when he/she visits a website and uses this information to present either a "Follow" or "You Follow" message with various other details from Twitter.
The plugin creates four third-party cookies - pid, _twitter_sess, kdt, and guest_id - if a visitor accesses the site when not logged into Twitter, and a further cookie if accessed while logged on to Twitter.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help us analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for our website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website.

To opt-out of being tracked by Google Analytics across all websites visit

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 28th March 2018.

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