Customer centricity – it’s easy to say, but harder to do.
Kelsey Parish and John Mackay discuss some of the key insights from our brand new research among US and UK IT decision makers on how well they believe technology vendors understand their needs and where they need to improve.
In this short session, we’ll explore:
- Where ITDMs feel tech vendors need to refocus in what they shout about
- The one thing tech vendors consistently misunderstand
- How tech vendors can achieve greater alignment with their customers