Following the success of previous reports, ConnectWise wanted to build on this momentum in this year’s report focused on cybersecurity in SMBs. The report would be used as a key talking point at their IT Nation event, as well as supporting their marketing activities throughout the year.
We conducted an international survey of 700 IT and business decision makers in SMBs, to uncover their changing attitudes and approaches to cybersecurity, as well as the MSPs that support them in maintaining an effective cybersecurity posture. The results were then turned into a narrative presentation and deck, to enable ConnectWise to focus on the key storyline and insights within the data.
We collaborated with ConnectWise to write the The State of CyberSecurity 2025 report, released ahead of IT Nation Secure to create buzz for their event and drive awareness of their brand. ConnectWise and Vanson Bourne also co-hosted a webinar after the event, to drive continues traction from the research.
Read the report.
Access the webinar.
