The State of Industrial Data

Brief

AspenTech wished to create an industrial data communications campaign. By conducting B2B market research, they aimed to highlight the need for the right data and its place in ESG reporting. Consequently, the research would be used to aid their internal understanding. Additionally, it would help build awareness of a new brand within their portfolio.”

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Solution

Vanson Bourne conducted an international quantitative study of senior IT and Operations decision makers to understand their contrasting approaches to industrial/operational data and ESG reporting. Furthermore, the study aimed to identify the pain points they are facing and their desires for the future.

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Outcome

The results were then used to create a variety of different content to support AspenTech’s marketing campaign, including animated video, executive summary, infographic, e-book, white paper and a webinar. The content created by Vanson Bourne was used to support a successful marketing campaign by AspenTech, reinforcing their brand’s credibility and driving awareness.

For the in-depth insights into the research, click here.

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