Barracuda are a US network security provider, involved in areas such as email security, anti-phishing, SD-WAN, and firewalls, predominantly protecting cloud based apps. A key area for Barracuda is maintaining its relationships with Managed Service Providers. As part of this, every year in May Barracuda run “Global MSP Day”, a day designed to recognize the MSP community for their unwavering resiliency and dedication to their customers. Since 2021, Vanson Bourne has been responsible for providing Barracuda with the research that forms part of the presentation package for this event.
Vanson Bourne delivered a survey tool that contained a mix of repeated questions (for evolving narratives) but also new, more topical, questions (for 2023, this focused on the struggling global economy). Vanson Bourne also wrote the whitepaper that accompanied the research.
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Barracuda have used the research to great effect, demonstrated by their repeatedly returning to Vanson Bourne to fulfil this requirement.
Check out the full report here.
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