Webflow, a website SaaS solution provider, had heard that organisations are struggling to manage their websites – experiencing tensions between their marketing and website development teams, among other issues. They wanted to explore this in more detail, to understand how they could better support organisations, with the aim of using the research to differentiate their organisation within the marketplace.
We interviewed 500 marketing leaders in North America to understand more about how they are tackling their website creation and management, in order to best showcase their organisations.
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Webflow used the results to create their 2024 state of the website report, helping them to better support their customers and acting as a lead generator for their sales teams.
