Get in touch
Logicalis

Tech Industry Trends: Another Word Logicalis

December 2023
Research parameters
Topic:
Digital transformation
Countries:
US, Brazil, Mexico, Argentina, UK, Ireland, Germany, Spain, Portugal, South Africa, Hong Kong, Singapore, Taiwan, Indonesia
No. of interviews:
1000
Methodology:
Quantitative
Respondent profile:
Decision makers with involvement in cloud computing or digital transformation

Brief

The client wanted to understand opinions on some of the key themes from tech industry trends research: digital transformation, sustainability, connectivity and security. The research was to be used for sales/marketing and social media in order to add value for existing customers from their relationship with Logicalis and to drive revenue generation

Solution

We conducted annualized research at the international level (covering Europe, Latin America and Asia) to understand the opinions of decision makers on key trends within the tech industry. Results were compared to data from the previous year to understand how trends are developing over time.

Outcome

The client used the research to create their annual report on opinions of IT leaders, helping to drive awareness and cut-through for their brand in a competitive landscape

 

Need a consultation? We’re here

Key findings

85%
of organisations plan to increase spending on digital transformation in 2024
93%
of respondents view IT as core to the success of their organisation's sustainability goals
41%
are actively investing in private 5G, with over half (52%) planning to do so in the future
Want to be on our website too? Let’s talk
Account Director