The client wanted to understand opinions on some of the key themes from tech industry trends research: digital transformation, sustainability, connectivity and security. The research was to be used for sales/marketing and social media in order to add value for existing customers from their relationship with Logicalis and to drive revenue generation
We conducted annualized research at the international level (covering Europe, Latin America and Asia) to understand the opinions of decision makers on key trends within the tech industry. Results were compared to data from the previous year to understand how trends are developing over time.
The client used the research to create their annual report on opinions of IT leaders, helping to drive awareness and cut-through for their brand in a competitive landscape
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