Brief
Logility wanted to create an annual report that could be used to increase awareness of their brand, particularly at the executive level. The report would be used as part of their ongoing marketing campaigns, reflecting a change in marketing approach from Logility to modernise their outreach activities.
Solution
We surveyed 500 supply chain decision makers internationally to understand their approach towards supply chains, AI and digital transformation, and the pain points they were experiencing. We then crafted a strong narrative from the data and insights, to help Logility in the creation of their 2025 horizons report.
Outcome
Logility used the insights to create their Supply Chain Horizons 2025 report, to help showcase the Logility brand as leaders in the field of supply chain transformation and AI.
Read the press release.
Read the report.
