Brief
A global energy and natural resources intelligence provider wanted to strengthen brand salience among senior industry decision-makers. While highly regarded for its expertise, the business needed to ensure its evolving brand narrative was clear, distinctive and resonant in an increasingly competitive market.
Solution
We worked with our client to guide them through the brand research process (an area that had previously presented challenges) ensuring the development of a robust survey and repeatable sample framework that enables consistent tracking year-on-year in a hard-to-reach audience group.
Outcome
The study established core brand metrics across three priority audiences, delivering high-quality data and actionable insight that internal stakeholders could trust and confidently act upon. Findings were presented to the wider leadership team, clearly identifying strengths, weaknesses and areas of opportunity to inform strategic planning for the year ahead.
“A huge thank you to you and your team for all your efforts in working with us. We appreciate your patience, but also diligent approach in supporting us. As you know, we wanted to work with a partner that truly understood what we’re trying to achieve, our business and ultimately, how the research conducted can be actionable. You’ve achieved on all these points so a big thank you.”
Senior Director, Marketing
