Brief
GigaOm developed the concept of “Minimal Viable Business (MVB)/Minimal Viable Recovery (MVR) for post-cyber incident operations, but wanted to know whether the market was ready for it.
Solution
We conducted a quantitative survey to assess the readiness of organisations to operate at a reduced level. It also included sections that focused on awareness, acceptance, and preparedness for implementing MVB/MVR principles, and how these contribute to the general strategy for business resilience.
Outcome
A live dashboard gave GigaOm and Commvault real-time visibility into market sentiment. The insights were used to share positioning and fuel thought leadership around the concept, ensuring it was grounded in market reality.
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