Brief
NTT Data wanted to understand more about how GenAI is impacting payments, financial crime and wealth management in banking organisations. The results were to be primarily used to drive brand awareness at an industry tradeshow.
Solution
We designed and conducted an international quantitative study among IT and business senior decision makers in the banking sector. Respondents had to have an involvement in technological/digital decision making.
Outcome
NTT Data and their PR partners Resonance used the data to create their report “Intelligent banking in the age of AI”, to drive differentiation and create awareness of NTT Data’s range of solutions for the financial sector.
Read the report.
