Nutanix have already had great success with their global study: Enterprise Cloud Index report. Therefore, it made perfect sense that they’d want to replicate the success of this report for AI. With the launch of a new AI-centered product fast approaching, Nutanix wanted to further their thought leadership content with a AI twist.
A global study was developed focusing on the infrastructure challenges facing companies today when it comes to AI. Additionally, the inclusion of global markets allowed for regional analysis, adding another dimension to the project.
Looking for cutting-edge B2B Technology research?
Nutanix used the data from this global study to support the launch of their product GPT-in-a-box. Additionally, across various pieces of content, Nutanix generated thought leadership content, media moments and great coverage for this launch.
Consequently, Vanson Bourne were involved in three webinars related to the global study, acting as the independent voice of the research.
