Fully utilize the true value of SAP data

December 2023

Research parameters

Topic:

SAP

Countries:

US, UK, France, Germany, Japan, Australia

No. of interviews:

525

Methodology:

Quantitative

Respondent profile:

Senior IT and data analytics decision makers

Brief

Qlik was interested in capturing the views of data and analytics leaders around the move to SAP HANA. The questionnaire needed to be timely and engaging for these respondents, and enable Qlik to confidently position themselves as market insight specialists in the field of Enterprise Resource Planning (ERP).

Solution

We devised a quantitative B2B survey in close collaboration with Qlik representatives, engaging via web calls at regular intervals. The questions were tailored to suit both Qlik’s objectives for the research, and also the target audience.

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Outcome

The data and key findings produced provided Qlik with the means to publish their findings on an interactive dashboard hosted on their website.

This platform enabled users to explore the data in depth, facilitating more informed decision-making and positioning Qlik as experts in the space.

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Key findings

47%

strongly agree that fresher, faster use of SAP data would completely change the way that senior leaders are able to make decisions at their organisation

72%

say a lack of skills among internal personnel hinders integration of their organizsation’s SAP data.

87%

agree that unlocking the significant value of their SAP data should be a critical priority for their organisation this year.

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David Gallichan

Account Manager

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