CallMiner’s ultimate goal was to recreate the success of last year’s project, as well as refresh the topic areas to ensure relevance and freshness of content. They wanted to explore how organizations are leveraging artificial intelligence (AI), automation, and customer data to meet their top customer experience challenges.
Following a discussion to understand Callminer’s vision and interests to explore in 2023, we drafted a questionnaire combining repeat and new questions to ensure that topics such as AI that were core to the CallMiner’s strategy for the year were included.
Talk to us about your B2B research requirements
We were able to keep momentum from the previous years successes going by harnessing the valuable wave-on-wave data alongside newly crafted questions, giving the refresh to position the report as timely and fresh.
The respondent base was carefully recreated to ensure utmost confidence regarding trended data.
