Brief
Blue Yonder is a significant player within the supply chain industry, but felt there was an opportunity to strengthen their voice within the market, through ensuring their messaging is relevant to their target audiences. To help enable this, Blue Yonder wanted to create their own primary research, positioning their brand as the category experts.
Solution
We conducted an international survey across industries and roles, enabling Blue Yonder to tell rich sector and role-specific stories. A narrative deck was created to help Blue Yonder identify the key insights and storylines, from which a series of research-based assets were developed to support their marketing campaign.
Outcome
We helped create the “Breaking the cycle of supply chain stagnation” report, showcasing the benefits of cognitive solutions in supply chains. This was followed by a series of industry-specific reports and a webinar, helping to increase reach and traction for the campaign.
Read the report.
Watch the webinar.
