AI IQ: Insights on Artificial Intelligence in the Enterprise

June 2023

Research parameters

Topic:

AI

Countries:

UK, US, Australia, Canada, France, Germany, Ireland, New Zealand

No. of interviews:

1000

Methodology:

Qualitative and quantitative

Respondent profile:

Senior IT, HR and finance decision makers

Brief

Workday, an ERP software provider, wished to discover how organizations are tackling upskilling in AI, and how they are preparing for the future of work: what pain points are their experiencing and how are they tackling them?

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Solution

Vanson Bourne conducted a quantitative study among senior decision makers in IT, HR and Finance to understand their perspectives on the future of work. Executive summaries and an infographic were created, based on the results, for Workday to use as part of their marketing activities.

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Outcome

Workday used the results and the content created to successfully position their brand as a leader in the future of work, driving positive perceptions of them.

Check out the in-depth article about this research here.

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Examples of media coverage:

Cloud storage adoption in the education sector poised to expand rapidly

PR Newswire - 28 June 2023

Key findings

72%

say that their organization lacks the skills to fully implement AI and ML

76%

say their knowledge of AI and ML applications needs improvement

92%

of decision makers believe it is important for a human to assist AI or ML when making significant decisions, rather than allowing the technologies to do it alone

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Chloe Byrne

Research Director

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